Archive for December, 2008

Marry Me in Japanese, Sweetie

10x Marketing asked:
A couple I know have a great love for Japan. They’ve traveled there twice, taught English there together, and even got engaged there. They are American and English is their first language. But the idea of speaking some of their wedding vows in Japanese is extremely appealing, and fits in with the [...]

Avoidance Behaviour in Efl Learning: a Study of Undergraduates

Dr. M. Maniruzzaman asked:
Introduction
When speaking or writing an L2, the learner is often found to try to avoid using difficult words or structures, and use some simpler words or structures instead. This phenomenon in L2 learning/acquisition is termed ‘avoidance behaviour’ first brought to light by Schachter (1974). According to Kleinmann (1977, 1978), avoidance behabiour [...]

Recipe for Success- Ingredients of Localization

10x Marketing asked:
Translating a Japanese recipe from Japanese into English and for an American audience is the act of localization. As an American taking a sushi-making class, one would hope that the class had been localized for an American audience. Being localized, the sushi recipes would be translated into English, the measurements would be [...]